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  • Welcome To Womentribe

Instagrowth Ultimate Gruide

Use This Playbook As Your Step-by- Step Strategy For Growing Your Online Presence
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  • About Womentribe

Hey, I'm Dione

I am Dione, an expert in marketing and digital marketing with a broad range of experience spanning brand strategy, e-commerce, and strategic development. In 2020, I ventured into entrepreneurship by co-founding The Tape Lab, which specializes in adhesive solutions, particularly stick-to-skin tape for the medical and beauty sectors. My role in shaping The Tape Lab’s digital strategy has been a cornerstone in its market success. My career encompasses extensive work in account management and the creation of impactful global advertising campaigns, reflecting my versatility and proficiency across both traditional and digital marketing landscapes. My journey in the marketing field has
DIONE

@WETHEWOMENTRIBE

Why You need to be on Instagram

  • The Strategic Role of Social Media
  • Your Digital Search Engine
Let’s face it – these days, if you want to be successful you *have* to be on social media.
Social media isn’t just about posting selfies and liking friends’ posts anymore. It’s a strategic tool and key player in digital success. Today, it’s the first place people go to in order to learn, engage, check out a new place to eat, shop or get support. It’s essentially the search engine of the millennial and Gen Z age.
But why is it Instagram, above all other social media apps present in today’s digital world that you really need to be on if you want to be successful? Well, currently there’s over 1.35billion active users on Instagram – with a prediction of 1.44billion+ users by the year 2025. That’s a LOT of people to market to and connect with. Your community is in there waiting for you, and it’s one of the most effective ways to reach them. Statista found that nearly 60% of Instagram users are under 34, and 18.1% are between 35 and 44. Businesses can engage millennials through Instagram, and it’s powerful for marketing to Gen Z and other segments.
But, with more than 25 million businesses on Instagram, competition is fierce. So in this guide, I’m going to teach you exactly how to leverage it for success, learn my favourite hacks, and start winning at IG yourself this year!
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  • Community

Building Your Community

Chart shows volume of mentions about digital communities and brands over time. Data gathered from public online conversations from Twitter, Reddit, blogs, and forums between Jan 1, 2019 and Oct 31, 2022. Source: Brandwatch
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Building an active online community is no longer optional

One thing many coaches, creators and small business owners have realised lately, is the growing importance of building and growing and scaling active and dedicated social communities, and this is true for Instagram especially.
In recent years, even the biggest brands on Instagram have been prioritising growing and nurturing their communities above their other strategies. In face, 9/10 people who work in social media agree, that building a community in 2023 and beyond is absolutely essential to success.
And research on social media users also aligns with this trend. As studies show, one in five social media users joined or participated in an online community in the last three months alone! And over the past three years, more than 1million (16% more) people talked about communities on social media than in 2020!More than one million (or 16% more) people talked about communities on social media since 2020!
  • Community

Pick your platforms

So, where should you spend their time building your community? Well, you know I’m going to suggest Instagram, in fact – IG is the number one platform brands choose in order to grow and nurture their communities. But you may also want to tie in one or two other apps to your strategy. To do this, first, think about your target audience. Then, see which social networks are active for that demographic. Use the chart below to help you!

Instagram

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Facebook

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YouTube

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TikTok

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Twitter

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LinkedIn

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  • WHAT IS A ‘BHAG’?

Finding Your ‘bhag’

Your ‘BHAG’, or ‘Big Hairy audacious Goal’ is a big vision goal – something that feels out of reach, but is exactly what you would love to achieve if you had all the resources to do so! Here are some examples of existing comany’s ‘BHAG’s:
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Tesla

Accelerate the world's transition to sustainable energy

Nike

Crush Adidas. This was their BHAG in the 1960s.

Starbucks

Become the third place for people to gather, after work and home.

Facebook

Connect every individual in the world.

Google

Connect every individual in the world.

SpaceX

Enable humans to live on other planets. Elon Musk's goal with SpaceX is to eventually colonise Mars to make life multi-planetary.

My Vision, Goals

My Vision

Holler is a successful female-run marketing page that encourages coaches , creators and business owners to increase their online influence, on instagram and beyond. with a special focus on women in business.

Achieved One Year

one year from now, i will have grown holler to over 150,000 followers, run the 6-week mentorship successfully a further 3 times, streamlined my work-flow and offer systems, doubled the content academy membership, and increased my monthly average income by 3x.

Optimising Your Bio

  • Community

our Profile

Make your account into a professional account – instagram offers two types, business & creator. i recommend going with creator because it offers more features!
Next you will want to start working on your bio – so that people who come your way will actually KNOW what you are about and how you can help them!
I recommend that your bio is structured something like this:

Instagram feed

  • how to do it

Why Look At Competitors?

Understanding the strategies, successes, and even mistakes of your competitors isn’t about imitation; it’s about gaining profound insights that will catapult your Instagram presence to new heights. Competitor analysis is a bit like having a treasure map to help navigate the ever-evolving landscape of Instagram. It empowers you to make informed decisions, adapt your approach, and ultimately, stand out in your niche. So, get ready to discover the transformative power of peering into the strategies of your rivals. Here’s

01

Identify Your Competitors
These are accounts or businesses in your niche or industry who share a similar audience with you. They’re the ones you’ll be learning from. If you’ve watched last week’s group session, you’ll know that one trick to do this is to locate a competitor, follow them on Instagram or tap this little arrow on their page, and if their account is optimised enough – then it should show more accounts like them

02

OBSERVE THEIR CONTENT & THEMES
Dive deep into their Instagram profiles. What kind of content are they posting? What themes and aesthetics do they embrace? Pay attention to the colours and styles, and the emotions they evoke. Ask yourself, what value do their posts provide? Use the CEEMII method to help you out with this one, are their posts: Controversial, Entertaining, Educational, Motivational, Instructional or Inspirational?

03

Uncover Their Strategy
Do they have a posting schedule? What’s their mix of content types—photos, carousels, stories, reels? How often do they post? And how do they balance promotional and value-driven conten
  • Blog

Latest Blog

Where people want to see content from their friends & family
  • Facebook

make you more recognisable

It’s more affordable than many of its competitors (£29 a month for basic features - which is what I currently use - or £99 a month for ALL of its features - no up-charges!)
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  • Instagram

Sold 1000+ digital products

It’s more affordable than many of its competitors (£29 a month for basic features - which is what I currently use - or £99 a month for ALL of its features - no up-charges!)
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  • YouTube

Made over £10k onlin

It’s more affordable than many of its competitors (£29 a month for basic features - which is what I currently use - or £99 a month for ALL of its features - no up-charges!)
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To Rank In Explore

Taking this into account, you need to ensure you’re already ticking certain boxes if you want to consistently land on people’s explore pages

How Well Your Post Is Doing And How Quickly People Interact

increase organic engagement
engage with your existing audience
use CTAs and start conversations
Taking this into account, you need to ensure you’re already ticking certain boxes if you want to consistently land on people’s explore pages

Whether They've Interacted With Your Content In The Past

have strong branding
provide helpful content
use CTAs to increase engagement
The best way to increase your chances of getting on the explore page, is to already have a high level of engagement from your existing audience. Focus on increasing your engagement rate and engaging with your followers.

Whether Your Post Relates To A Topic That Person Likes

use niche key words and hashtags
make sure all of your content relates you your niche
interact and collaborate with other accounts in your niche
  • Community

Top Explore Page Hacks

  • Interacting with similar accounts regularly
  • Interacting with bigger accounts in your niche and leaving useful comments
  • Getting featured by bigger niche accounts
  • Create content that *makes sense* for your niche
  • Create content that is useful and actionable
  • Create micro content people will like quickly
  • Get followers to turn on post notifications

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