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Authority building is a big part of becoming a top account in
your niche. People need to trust that you are the authority
on a given subject, or in your given niche. This can be
achieved in a few different ways:
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Top accounts are reliable. They show up, day in, day out for
their audience. This doesn’t necessarily mean posting every
day, but it does mean having a good stream of new and
exciting content coming out regularly.