Ever feel like your past success is actually holding you back? Like you’re too experienced to start over, but too burnt out to continue? I get it. Ten years ago, I was living the “dream” – leading massive campaigns for Hot Wheels, traveling to New York, making the big decisions. Today, I run multiple successful online businesses while being there for every soccer game and bedtime story.

But here’s the thing – the journey from there to here wasn’t straight, and it definitely wasn’t easy. Today, I’m sharing the exact framework I used to rebuild, and how you can use it too.

The Reality Check

Let’s be honest: leaving a successful career feels crazy. When I stepped away from my role at Y&R, people thought I was losing it. Leading 60 commercials a year for major brands like Hot Wheels and Mattel? That was “making it” in advertising.

But success on paper doesn’t always equal success in life. I was:

– Missing bedtimes more often than making them

– Living out of a suitcase

– Making great money but never seeing my kids

– Constantly exhausted and running on empty

Then life made the decision for me. Divorce. Starting over. The whole messy package.

The Framework That Changed Everything

Through trial and error (mostly error at first), I developed what I now call the R.E.S.E.T. Framework. It’s the exact system I use to help moms transition from corporate life to running their own successful online businesses.

R – Reassess Your Skills

First, we need to shift how you think about your experience. Those corporate skills? They’re gold. Here’s how to translate them:

**Corporate Skill → Online Business Application**

– Project Management → Course Creation

– Client Presentations → Sales Calls

– Team Leadership → Community Building

– Budget Management → Business Finance

– Marketing Strategy → Personal Brand Building

**Action Step:** List your top 5 corporate skills and brainstorm how they could apply to online business.

E – Evaluate Your Options

Not all online businesses are created equal. The key is finding the right model for your life. Here are the main options I recommend for corporate moms:

1. Digital Products

   – Low time investment after creation

   – Scalable income

   – Perfect for knowledge experts

2. Service-Based Business

   – Fastest path to cash

   – Leverages existing skills

   – Can transition to agency model

3. Online Coaching/Consulting

   – High-ticket potential

   – Flexible scheduling

   – Uses your expertise directly

**Action Step:** Rate each model based on:

– Time flexibility needed

– Income goals

– Current expertise

– Family commitments

S – Set Up Systems

This is where most people get stuck. They try to recreate their corporate workflow in their online business. Big mistake. Instead, you need:

1. Automation First

   – Email management systems

   – Social media scheduling

   – Calendar booking software

   – Project management tools

2. Batch Processing

   – Content creation days

   – Client work blocks

   – Admin time

3. Boundaries

   – Work hours

   – Communication rules

   – Scope guidelines

**Action Step:** Choose one area to automate this week.

E – Execute Strategically

Success in online business isn’t about working harder – it’s about working smarter. Here’s my strategic execution plan:

1. 90-Day Focus Blocks

   – Quarter 1: Foundation Building

   – Quarter 2: Client Acquisition

   – Quarter 3: Systems Optimization

   – Quarter 4: Scale Planning

2. Weekly Power Hours

   – Monday: Planning

   – Wednesday: Content Creation

   – Friday: Review & Adjust

**Action Step:** Create your first 90-day plan using this template.

T – Test and Optimize

The beauty of online business? You can pivot quickly. Here’s how I test new ideas:

1. Minimum Viable Offer

   – Create simple version

   – Test with small audience

   – Gather feedback

   – Refine and scale

2. Data-Driven Decisions

   – Track key metrics

   – Monitor client feedback

   – Adjust based on results

**Action Step:** Choose one offer to test in the next 30 days.

The Missing Piece

Here’s what no one tells you about starting over: your biggest asset isn’t your experience, your network, or even your skills. It’s your willingness to be a beginner again.

When I first started:

– I fumbled with tech

– I made embarrassing mistakes

– I undercharged dramatically

– I overcomplicated everything

But each mistake taught me something. And now? Those lessons are the foundation of multiple successful businesses.

Your Next Steps

Ready to start your own transition? Here’s what to do next:

1. Download my R.E.S.E.T. Framework Workbook [Link]
2. Join my free workshop next week: “From Corporate to Freedom” [Link]
3. Book a strategy call to discuss your transition plan [Link]

Remember: Starting over isn’t starting from scratch. It’s starting from experience.

Learn More Here

Would you like to see what’s possible for your transition? Let’s talk. 

Book a free strategy call HERE and let’s map out your path from corporate to freedom.

#CorporateToFreedom #MomBoss #StartingOver